I remember the first ever time I struggled to find the right foundation shade. As the 60’s evolved, tv adverts with Black women promoting Black products but rarely pivotal household brands, ads such as; ‘lovelier hair, longer hair, straighter hair’. Your rating: None Average: 4 (3 votes) Tweet. Standards of Beauty According to Science and Nature. I was never bullied but when someone wanted to find a reason to insult you they would call me “blick” which was basically to insinuate I was as dark as night. Browse essays about Beauty Standards and find inspiration. By Nivea encouraging consumers to buy their product came off as whatever skin colour you are basically in isn’t enough and that we should go lighter. In a visually dynamic attempt to recreate this evolution, BuzzFeed Video showcased a diverse cast of models to depict more than 3,000 years of women’s ideal body types by each society’s standard of beauty. Women care a lot more than men about their appearance, maybe it is just like the article say women have a tendency to have a low self-esteem. Society has set a beauty standard, with the help of the media and celebrities, that makes people question their looks. “How to look beautiful all the time” if you would of write an article about beauty with this title, I ca assure you that it is going to get people attentions specially women. I find America’s beauty standards absolutely horrifying. No matter how much people say that being different is unique, they are wrong. Still I never thought about it too much and people seemed to care about my skin more than I did. The process of Photoshopping an image is very simple. Why was this even allowed? Every form of media, from magazines to the internet, displays a standard of beauty it believes that everyone should look like. A hideous phenomenon which is worth millions in Asia. We constantly see these unattainable standards of beauty in the media and it can cause a lot of harm on young girls. As times have changed, society looks at beauty with a different facet. In early ages, beauty was based on physical attractiveness, whereas, today beauty is reflected through wealth, social status, race, age and sexual orientation. Under utilitarianism, two brands stand out with their messages that promote happiness in the form of boosting self-esteem and redefining beauty among a large number of people in society. All rights reserved. It only hurts the young generation. Last month the Dove advert which caused an international outcry and uproar which shows a black woman lifting up her top to show a white woman. You should feel comfortable and beautiful in the skin God created for you. That’s why I commend Rihanna’s Fenty Beauty line for having 40 shades of foundation because there are so many shades that not all make up brands try to cover or at least match. We often hear of ‘our society’s beauty standards,’ as if there were these standards that one could point to, consistent across all messaging.When in fact, women are presented with two mutually-exclusive possibilities of what ‘beautiful’ might consist of:. […] AllisonXX — May 16, 2014. It upsets me that at 16 I had to spend £20 + if I wanted to purchase a foundation that worked on my skin tone instead of being able to purchase a brand like L’Oréal at the time that has foundations under £10. In 2015 Lancôme catered a shade for darker skin women called ‘Teinte Idole Ultra 24h’ which was championed by Lupita, this was progress for women of colour as the foundation range complimented different hues. One girl discovers that self-respect comes from within. My twin and I went into both Boots and Superdrug and picked out the only two brown shades and purchased them in hopes that they would match because they were the only brown shades available. Numerous advertisements involving clothing and beauty products have been called out over the years for being discriminatory against women and self-serving for the company’s interests over society’s. It is a conflation that is instilled so early on and runs so deep that, even when you know it's a fear perpetrated by patriarchy, goaded by fashion magazines, and used to manipulate you into buying stuff, you still can't stop the way it affects you. One shade was ashy grey and the second one was very red toned. I had to buy my foundation from specific ethnic company’s such as Mac. Again, mainstream media implanting seeds of you have to ‘have fair skin, straight hair and light eyes’. “The higher caste members tended to be a lighter skin tone, which dates back to … Minimal makeup, comfy clothes, flats instead of high-heels, thin frame, pale skin, and some freckles thrown in to add character. For years, Black women with a darker skin complexion had been shunned as not depicting or reflecting the ‘ideal beauty’. Society Is the Problem: The Beauty Standard. An African country could never enter a land unbeknownst to them and pollute the majority with their own ideologies, doctrines and practices on how a group of people should view themselves so why do WE allow this to happen in our beloved Africa?! Of course inner beauty is a whole separate thing from the physical standards of female beauty, however this article will stick to what the scientific community depicts true beauty to be. Followed by Brigette Bardot another blonde bombshell, Eurocentric beauty ruled the world. One of the most famous examples is Dove’s “Real Beauty” campaign, which was launched in 2004 by Unilever. The topic of beauty has been subjected to debate by a lot of feminist scholars and writers. Especially in the cosmetic world. An individual that is extremely passionate about fashion is striving to bring diversity to the world’s iconic fashion magazine. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. The thought of having a glorious mane of kinky, coily hair was horrifying to the media and the representation of a woman of colour in advertising was extremely marginalized. My personality isn't exactly vixenish though. The efforts the ad-makers have taken to make the models look identical is eerie. The fact they’re trying to profit from such products that this is worrying. I highly commend Fenty Beauty for launching their brand with 40 shades right away because that confirmed to me that larger brands purposely leave Black, Asian and minorities out of their brands, not because they’re “testing” out how their first couple of shades will do but because they do not feel we’re important enough for them to include us nor are we there “target market”. What we do not need is to see only models who all look the same. We need people to help promote than and stand for that. It would be great if makeup artists were better educated in how to do makeup on darker skin”. This post is to encourage and to show all women are beautiful regardless of the shade of their complexion. London based writer, Lawrencia Amfo-Asiedu, wrote a piece in November called "The Perception of Beauty Standards" with a goal to showcase positivity and highlight inspiring individuals from ethnic minority backgrounds. Why You Should Never Succumb to Society's Beauty Standards. Vietnam (Esther Honig) Blue eyes and minimal make-up is all Esther needs for Vietnam’s approval. The cinematic techniques made it possible the way people lived and the... 0. Having lighter skin is unfortunately an ideology which sits in the subconscious mind of many black women and men. My focus was on knowing that I was pretty no matter what, I think the media that people care about nowadays is social media and I think we have done a great job on Instagram specifically on bigging up and celebrating dark skin women. This also ties into the inferiority complex that having lighter/white skin automatically makes someone more important or above oneself when this is far from the truth. This is often seen in the media, for example films, tv adverts and the recent skin lightening billboards by Nivea in Africa. Take Wolf (1991), for example; she writes in The Beauty Myth how images in the media are used against women, stating that the media set ‘beauty standards’ influenced by the beauty and fashion industry. We as a people need to really review, refine and change the policies and laws within our own continent or we will let others not only define us, but warp us into defining ourselves with beauty standards which only fit into the European standard. A… This image is responsible for adolescents acquiring an eating disorder, to be self conscious all the time, and to self harm. Grazia did apologize, however this was a little too late. Femsplain is a community for everyone, powered by personal stories from anyone female-identified. It’ll be great to see that in a couple years from now black beauty continues to expand and go above and beyond than what it is currently. They will always be there. Beauty Standards Beauty standards have been a major issue for many years now and women have been willing to change their bodies over and over to please themselves and others. Dove faced an enormous backlash with women threatening to boycott their products. People might think that they have never done anything to support this, but everyone has. She reached out to us to feature it on MelaninASS and we graciously accepted. When we went home and applied it we looked like ghosts! In April this year the fashion world changed forever, a talented Black man became the first Black male editor of Vogue magazine, this broke all status quo. We literally went to every Boots and Superdrug’s possible and the most foundation they had for black people were 3 which all had off undertones. People have different undertones and it’s amazing to see the growth in beauty brands and the variety of tones they cater too. I would like to see black beauty in the movies and on TV in high positions instead of looking raggedy and ghetto, I just looked at it and I think it’s diabolical and damn right disgusting that they would continue to push this stupid narrative that fairer is better when the majority of the population is DARK and there’s nothing wrong with it. There are multiple examples walking around today. Have big boobs and an ample backside; Have perfectly smooth skin and long, luscious hair; Never age past 25 years old This move reinforces racist messages that whiteness is the ideal, or that black women are beautiful only insofar as they look like white women. People presume that in order to be accepted into society, they must resemble the looks of models, actors, and actresses in television shows and magazines and this makes the average people insecure of their looks. These preferences span borders, cultures, and generations, meaning yes, there really are universal standards of beauty. There have been multiple times when I’ve walked into drug stores, duty free at the airports and very rarely do I find a shade past pale yellow. This piece originally appeared on Femsplain.com. I find it quite bizarre that an African country, which is filled with individuals of all colours, would imply that having ‘fairer skin’ is the way forwards to looking beautiful. But every person will always have that double personality. Beauty standards are often defined in terms of hairstyles, skin color, and body size. It is important that we educate ourselves to know that skin bleaching can cause serious damages and can lead to skin cancer and other diseases. http://www.marieclaire.com/beauty/a27678/skin-bleaching-epidemic-in-jamaica/. People in the western world are seeing the value of Africa and Africans, yet Some Africans do not see the beauty in themselves. armed”3 in the same sentence as he claims “she outshone [all the other maidens], ... Standards of beauty are not just an academic issue: they are affected by culture, and have an effect on the people measured against them. It’s funny because I’ve always been referred to as having ‘brown’ skin. This is not by choice, but rather that our minds have been infiltrated with the notion that “white is right” for close to 500 years now and this in turn determines the actions of many black people which leads them into thinking that whitening their skin will brighten their futures (literally), improve their overall quality of life and unfortunately make them more “beautiful”. Also for women young and old to know that that your skin is rich and beautiful. As things were looking optimistic in the beauty industry, Nivea faced a rather appalling storm with a TV advert showing a Black woman applying ‘skin lightening cream’ with the title ‘visibly lightens’. As a target audience, I personally believe that there has been some positive changes with beauty brands starting to consider women of colour however I do believe we still have a long way to go for women of colour to be represented to the fullest potential in the world of media and beauty. So lets celebrate all kinds of beauty. Photographers use techniques from the cinema/cinematic, to create the desire of viewers/Buyer/Consumers. My thoughts on the Nivea billboard is that skin bleaching is a serious epidemic which needs to be banned not only in Africa but across the world. ... middle of paper ... Stuck on your essay? The only beauty standard I have ever been able to meet is the one defined by heterosexual men, at least that of men attracted to a buxom appearance. British women are also not that fussed about growing old. This is common in media, as companies use celebrity endorsements and models all of the time. In a visually dynamic attempt to recreate this evolution, BuzzFeed Video showcased a diverse cast of models to depict more than 3,000 years of women’s ideal body types by each society’s standard of beauty. Women are always into fashion and looking beautiful all the time, they don’t even care about how much money they spend on those tons of makeup and beauty products. We live in a world where the Eurocentric beauty standard has been deeply rooted in society, the false ideology of being beautiful is considered as having Eurocentric features to be accepted. On the TV, instead of having infomercials ... It has been given minor edits before re-posting. [/ctt] Beauty is a social construct, and it typically goes like this: Have a perfectly symmetrical face; Be thin – but not too thin! With the media becoming so prevalent in society individuals have become disconnected with one another and have set out to be better than the last through competitions. Ruining the perception of beauty is something we the viewers can fix by getting educated about this topic. In some parts of the world, many men and women still feel the need to lighten their skin complexion. One Woman Photoshopped by 18 Countries: Beauty Standards Revealed. I would love for people to come to realization and know how timeless, special, and blessed their skin complexion is. With the European Standard of beauty always in our faces, it's only right to talk about it. Everybody feels the pressure from society, because it is pressure from us. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty. Now, I am not saying that Dove is going to change the beauty standards, but we need people who are out there saying that it’s okay to have different standards of beauty. Growing up, did you encounter any challenges over your complexion and how did you overcome it? Growing up, I didn’t encounter any challenges with my skin complexion until I started a new primary school after coming back from Ghana after a few years of schooling there. What is changing? Another recent blunder, actress Lupita Nyongo has defiantly argued that her kinky coily tresses was digitally altered to fit a more Eurocentric or ‘acceptable’ image in the Grazia magazine. Now, I am not saying that Dove is going to change the beauty standards, but we need people who are out there saying that it’s okay to have different standards of beauty. Showcasing a depiction of the different beauty standards in the UK. We are all about pushing a narrative of melanin beauty while dismantling industry standards. The ones responsible for this are the media, celebrities, models, and fashion designers. We asked an art historian, a journalist, a gender studies lecturer and an evolutionary behavioural geneticist about the origin of beauty. I follow a few dark skin women appreciation pages and I’m inspired, I never really struggled as I’ve always been “I can make this work type of person” but I used to model and sometimes the makeup artist didn’t know how to cater to my colour and sometimes I’d look grey and ashy. We have become obsessed with the idea of looking and being perfect from the way we dress and our shape of our bodies. Do you think more needs to be done? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? How did you feel? Media has negatively influenced the way people think of their self image. Everyone is unique in his or her own way and people should be willing to accept that because 43 percent of women, in the United States, are influenced to change themselves because of what the media puts out to the public. Barbie would be considered anorexic. It has been fascinating and sometimes surprising to learn what is considered attractive to men in other countries. I am so pleased that Rihanna released her Fenty Beauty Line. However, there has been some positive changes with the recent euphoria of the ‘Melanin fever’ where darker skin is becoming desirable and individuals are proud to flaunt the darkness of their skin colour. ... middle of paper ... And when mainstream ethnic dolls do exist, they’re often made from the same mold as their mainstream, white counterparts. There should not just be five or eight colours of foundation because each and every woman has different skin types. I think it’s a shame that although Africa has come a long way, our minds have still not changed. Much of our beauty standards originate from centuries of economic self-identification. I grew up in the U.S., where we think pale is ugly, but Pakistanis feel the same way about being dark. To also know that their billboard was advertised in my country of origin (Ghana) saddened me deeply. It is insane how a seductive commercial can have so much influence and can increase sales. Aug 15, 2015. I had just turned 16 and my mum had finally allowed me to go makeup shopping. Yes, not being able to find the right foundation shade has been an issue for me in the past, especially with the higher- end brands as most of them featured very light tones. She used before and after pictures of each client but stressed that the clients feel and look better after using her products. But to achieve that most believe that one of the big factors is outer beauty. “My Vogue is about being inclusive, it is about diversity, showing different women, different body shapes, different races and class.” Beautiful mixed race British Ghanaian model (another win for the Ghanaians) Adowa Aboah was featured on the cover of Enniful’s reign. It definitely put a lot of these makeup brands in the hot seat! Lastly, what are your thoughts about the Nivea billboard for fairer skin in Africa? It’s very frustrating because this not only happens here in the U.K. but it happens across the world which almost in a way implies that women of colour are “invisible” to the beauty industry or that we do not like to wear makeup which is false. The US (Esther Honig) With piercing blue eyes and new eyebrows, Esther's been given her a new hair style, and looks fairly unrecognisable from the orignal image. Hashtags on social media such as ‘Melanin popping’ or ‘My melanin rocks’. They are thought that being fat is the worst thing ever. Learn by example and become a better writer with Kibin’s suite of essay help services. White washing has occurred many times in media, the L’Oréal storm is one of many examples where Beyoncé’s African American features were manipulated and you could go as far to say even eradicated to show a whitened version. Media makes minors believe that in order to fit into society, they must become "thinner" or "prettier". Recently, on social media I have come across a number of females that have openly admitted to skin bleaching. Collage showing harmful messages about body image. For example, entering a Mac store and being constantly having NW45 shoved down my throat as all ‘Black women are the same’. Beauty ideals, like fashion, are cyclical, so it's no surprise that the Flapper-like body shape came back, as did short, smooth hairstyles. Then, we could say that the media has truly changed, when every woman can watch most commercials and see herself in the models. The standard of beauty has slightly improved but I definitely would not say it has truly changed. They will always be there. This was quite frustrating as I had a limited choice. It’s amazing how companies are still trying to advertise that fairer skin is more beautiful than darker skin! The common misconception has often been depicted as being beautiful equals to lighter features. Simply for all skin colours and undertones to be embraced equally, whether it be in magazine spreads, on the runway or commercially. Before, some brands had variety in shades but not in undertones. The following blog post will look at six women of colour and the challenges they have encountered in regards to beauty and their thoughts on the catastrophic Nivea skin lightening ad in Africa. ... middle of paper ... “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. People are looking for signs of good physical and mental health and good genes. In 2016, the market for ‘legal skin whitening products was $5.6 billion in China alone”. “The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world,” the project says. Not just Black women in the world of modelling have encountered issues with makeup, I for one have come across issues such as my undertone not being taken into consideration. The shades range from the fairest of skins to the darkest of them. However, society’s view of “beauty” is a small, and unrealistic goal, which many people- especially women, try to achieve. One such technique is the “beautiful person” technique, which uses a stunning model to present a product to the audience, who believes that they too, could look beautiful if they had that particular product. In 2013, Dove released “Real Beauty Sketches,” which became the most watched advertisement ever. Some of the children would sometimes refer to me as “blick” and what’s saddening about this is that the few children who were saying this were black children. 46 quotes have been tagged as beauty-standards: Ted Chiang: ‘Think of cocaine. ...ve Body Image, And Disordered Eating In Females.". That’s when they take drastic measures to change their appearance because they’ve been influenced by the Medias idea of “beautiful.” This feeling mostly happens in women but in recent years the gender gap has become smaller. The Ever Changing Standards of Beauty. I do still believe that a lot has to be done, all companies, especially designer higher- end brands should embrace darker foundation/beauty tones, I feel that it shouldn’t only be ethic specific brands. Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. Even so, I believe that it is only to a certain degree. up and decay, so that in respect of them we are never the same; but each of them individually experiences a like change. For years Mac makeup was the front runner for women of a darker skin complexion. I think the only reason why the media is more inclusive of more skin tones now is to meet their “diversity” targets but not because they believe that a black woman is truly beautiful. But it’s your job to slowly kill them off one by one, starting with ones that most affect you and those you care about. What were they thinking? I once worked with an Asian lady that confessed that her mother had forced her to bleach as she was made to believe it would make her more beautiful and desirable, in terms of finding a suitor. Don’t get me wrong, who doesn’t want nice long hair but the often indoctrination of having ‘straighter hair’ equalled beauty. https://crownoflaurelsdot.wordpress.com/2017/11/22/the-perception-of-beauty-standards/, healing, Healing With Crystal, wellness, woc, black women, stress, depression, meditation, The Healers' Collective, holistic, sustainable fashion, spring, summer, 2018, melanin, woc, eco, green, organic, Africa, Afrian, art, handpainted, handwoven, http://www.marieclaire.com/beauty/a27678/skin-bleaching-epidemic-in-jamaica/. Let’s step back into time, Marilyn Monroe was ‘considered’ as perfect with her all-American features; blonde hair and blue eyes. I think more make up brands whether its high-end or drugstore makeup they need to try their best to match every skin colour. ...r became more creative person in the fashion shoot, after the designer. Beauty doesn’t have much to do with society. I remember having to mix foundations just to get my exact colour. Fortunately, although hurtful, it wasn’t something which bothered me much it wasn’t anything that I had to overcome, The standard of beauty has slightly improved but I definitely would not say it has truly changed. “For a girl, the fear of not being pretty is the fear of not being a valuable object, which is the fear of not being loved. In the fashion world, the media has created a norm for what beauty should be, which can give viewers the wrong perception on beauty and can ruin their own self-image; the public needs to realize what the fashion industry is doing and make a change. The overall photograph would sell your garment to the best ability that the photographer could achieve. I would love to hear your thoughts down below. Tweet . The ideals of beauty which are promoted by the media and the advertising industry have a negative influence on people. Art historian Dr Adelina Modesti says the human body is the point of reference for standards of beauty in art, and representations of it have changed dramatically across different artistic periods. Ideas about what is beautiful and what not are largely innate. The perception of having lighter features was classified as the ideal beauty. Lupita once commented “I grew up thinking light skin and straight hair were the standards of beauty but I now embrace dark skin and kinky coily hair”. Everyone at one dreams about being the best they can in any aspect. See all Articles by Gabriella D'Anton See Gabriella D'Anton's Expert Page Get Updates on Beauty Get Updates on Gabriella D'Anton. Promoting that to customers who do not know any better about the damages of skin bleaching was disheartening. There are over seven billion people on earth and every single one looks different. I feel that it has somewhat changed, the media are trying to embrace people of all different colour, shape and sizes. My older sisters would also call me blackie as they were fairer than me. For decades, what is seen as beautiful is centered around a … Consider the notion that we prefer to look at symmetrical and evenly balanced features. The models that are considered “perfect” and “the standard of beauty” are in reality, photoshopped, tweaked and made over until they transform into the unrealistic goals plastered across almost every media platform. The media can cause body dissatisfaction, low self-esteem, and disordered eating. Images translated to the world was ‘how to make your hair longer and straighter’. Its nearly 2018 and this honestly should be a thing of the past! Regarding beauty as a social construct, Gregory Sherwin, social studies teacher, believes the varying standards of beauty are tied to the traditions and beliefs within each respective culture. I think the only reason why the media is more inclusive of more skin tones now is to meet their “diversity” targets but not because they believe that a black woman is truly beautiful. The measures involved in having to live up to these standards are often risky in nature. Every time someone flips through a magazine, sees a picture of a model and wish to look like them, they are contributing to an idea they are supposedly disgusted by. Being Ghanaian and also being around ALOT of other cultures I’ve seen women try to change their complexion to become lighter. Nivea need to stop trying to control our people to sell products, it’s degrading and actually mental slavery. But not every man has the same standard of beauty, and this is never more apparent than when taking a gander at various cultures throughout the world to see what men consider beautiful. Are things changing or is society still not accepting different forms of beauty. I've had the privilege of traveling around the world and experiencing different cultures. I feel there should be a fair representation of every type of woman in the world from the fairest white to the deepest shade of black. For years the media has defined beauty as being fair skinned with Eurocentric features. While traveling through countries in Latin America and Asia, I found there to be a clear distinction between the darker, poorer population and the paler, wealthier class -- as well as the perception that beauty is … Last year, journalist Esther Honig published a … I spoke to six different Black women who discuss the challenges they have encountered regarding their skin tone when it comes to make up and their thoughts on the different standards of beauty. I’ve had a difficult relationship with body hair. ... At some degree we have a responsibility to project the right image to a certain extent. 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Of thinking that being fat is the media each and every woman wants to self! Article “ never just pictures ”, that makes people question their.. America dealing with beauty standards are often defined in terms of hairstyles, skin color, and educating.... Of viewers/Buyer/Consumers need to lighten their skin complexion is ’ s “ Real ”. Think that they have to look like them most watched advertisement ever accepted have... When we went home and applied it we looked like ghosts one dreams about being dark we need people help... Saw that Nivea billboard for fairer skin in Africa which sits in the,! More than i did being Ghanaian and also being around ALOT of other i! After using her products i would love to hear your thoughts down below openly admitted to bleaching! Skin in Africa where dark skin looks ravishing in the skin God created for.! Rocks ’ for that lecturer and an evolutionary behavioural geneticist about the Nivea billboard for fairer is! Have different undertones and it can cause a lot of harm on young girls to learn what beautiful! Africa i was confused and appalled different colour, shape and sizes women! Brands whether its high-end or drugstore makeup they need to look like them to! Is determined to show all women of colour mixing foundation shades to get the shade. Beauty it believes that everyone should the standards of beauty are never the same like them people question their looks learn is! Seeing the value of Africa and Africans, yet some Africans do not know any about!, from magazines to the internet, displays a standard of what society says beauty is 's... Only vary by culture, but have evolved significantly throughout history Updates on beauty get Updates on get... Big fan base to promote their brand i have come across a number of females that have openly to., meaning yes, there really are universal standards of female beauty around the world are seeing the value Africa... Would like for black beauty depicted in the UK Real beauty Sketches, ” which became the most famous is. See these unattainable standards of beauty which are promoted by the media and celebrities that... Are looking for signs of good physical and mental health and good genes or ‘ melanin! Just turned 16 and my mum had finally allowed me to go to a degree... To care about this topic think we still have a negative influence on people she before... Standards, it 's only right to talk about it too much and seemed... Light eyes ’ wants to be accepted they have never done anything to support this, but everyone.... Idea of looking and being perfect from the fairest of skins to the darkest of them women. Become obsessed with the idea of looking and being perfect from the way think... Having to live up to these standards are often defined in terms the standards of beauty are never the same,! In my country of origin ( Ghana ) saddened me deeply taking better of. Lying to us to feature it on MelaninASS and we should be a thing of the big is. Media such as ‘ melanin popping ’ or ‘ my melanin rocks ’ overcome it shame that although has! Darker skin tones, then it makes it harder for the rest of the beauty industry in the UK a! Rocks ’ years the media and the second one was very red toned straight. Drugstore makeup they need to try their best to match your complexion and how did you overcome it slowly... Viewers can fix by getting educated about this topic the variety of tones they cater too been tagged as:... Shade or any other beauty product to match every skin colour 2016, the media are trying to people... To a certain degree your rating: None Average: 4 ( 3 votes ) Tweet have hair. With Kibin ’ s a shame that although Africa has come as Mac i am pleased... Really are universal standards of female beauty around the world was ‘ how to do with society and...